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A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Rodriguez, Carlos M. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 95-102
Persistent link: https://www.econbiz.de/10003507075
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A reply to commentaries by Gul T. Butaney and Carlos M. Rodriguez : the business marketing course: a cornerstone in the undergraduate curriculum
Hutt, Michael D.; Speh, Thomas W. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 111-114
Persistent link: https://www.econbiz.de/10003507100
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JBBM at 21 : theme reflections one year later, with a design view of B-to-B marketing field and closing tribute to David T. Wilson
Rodriguez, Carlos M. - In: Journal of business-to-business marketing 23 (2016) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10011496437
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Luxury brand experiences and relationship quality for Millennials : the role of self-expansion
Kerviler, Gwarlann de; Rodriguez, Carlos M. - In: Journal of business research : JBR 102 (2019), pp. 250-262
Persistent link: https://www.econbiz.de/10012103997
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Strategic capabilities in exporting: an examination of the performance of Mexican firms
Rodriguez, Carlos M.; Wise, Jorge A.; Martinez, Carlos Ruy - In: Management decision : MD 51 (2013) 8, pp. 1643-1663
Persistent link: https://www.econbiz.de/10010182042
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Relationship Bonding and Trust as a Foundation for Commitment in U.S. -- Mexican Strategic Alliances: A Structural Equation Modeling Approach
Rodriguez, Carlos M.; Wilson, David T. - In: Journal of international marketing 10 (2002) 4, pp. 53-76
Persistent link: https://www.econbiz.de/10007234145
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Learning in the Internationalisation Process of Firms
Rodriguez, Carlos M. - In: International Marketing Review 21 (2004) 1, pp. 121-124
Persistent link: https://www.econbiz.de/10014827267
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Learning From Exporting: New Insights, New Perspectives
Rodriguez, Carlos M. - In: International Marketing Review 26 (2009) 1, pp. 110-113
Persistent link: https://www.econbiz.de/10014827449
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Foreign Operation Methods: Theory, Analysis, Strategy
Rodriguez, Carlos M. - In: International Marketing Review 26 (2009) 1, pp. 113-116
Persistent link: https://www.econbiz.de/10014827450
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Foreign Operation Methods: Theory, Analysis, Strategy
Rodriguez, Carlos M. - In: International Marketing Review 25 (2008) 6, pp. 717-720
Persistent link: https://www.econbiz.de/10014828078