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' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia's aggression … were Poles, 30% - Ukrainians and 3% from other countries. Findings A respondents' country (Poland and Ukraine) does not … impact attitudes to brands offered on the Russian market after Russia's invasion of Ukraine on February 24, 2022. Moreover …
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The economic reforms sweeping Eastern Europe and the former Soviet Union point to a critical need for consumer‐based market research in the region. In this study, conjoint analysis was used to analyse Russian ( n =88), Polish ( n =77), and Hungarian ( n =113) consumers′ decision behaviour in...
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Objective: The objective of the research was to study consumer decision-making and purchasing preferences when buying engine oils to reveal the presence of consumer preference heterogeneity. Research Design & Methods: Survey data were collected from Polish and Czech consumers by using a...
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This article examines the phenomenon of compensative and compulsive buying in a consumer society such as Poland. The … prevalence of compensative and compulsive buying in Poland is discussed in comparison with other countries. Sociodemographic …
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