Wolak, Artur; Fijorek, Kamil; Zając, Grzegorz; … - In: Entrepreneurial business and economics review : EBER 7 (2019) 4, pp. 165-184
Objective: The objective of the research was to study consumer decision-making and purchasing preferences when buying engine oils to reveal the presence of consumer preference heterogeneity. Research Design & Methods: Survey data were collected from Polish and Czech consumers by using a...