Discusses how the adoption of a “manufactoring” strategy can solve the dilemma of market demand for a wide range of products and assesses the concomitant cost of producing and offering such a strategy. To offer a full range of products to a growing number of mini‐markets, the most...

This paper is concerned with the development of technological capabilities in the Brazilian subsidiaries of multinational assemblers in Brazil, particularly their involvement in Product Development (PD). The paper addresses the following issues: What roles have vehicle assembly subsidiaries...