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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-559
Persistent link: https://www.econbiz.de/10003983983
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Risk uncertainty and supply chain decisions : a real options perspective
Hult, G. Tomas M.; Craighead, Christopher W.; Ketchen, … - In: Decision sciences : DS 41 (2010) 3, pp. 435-458
Persistent link: https://www.econbiz.de/10008655006
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Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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Knowledge management orientation, market orientation, and firm performance : an integration and empirical examination
Wang, Catherine L.; Hult, G. Tomas M.; Ketchen, David J.; … - In: Journal of strategic marketing 17 (2009) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10003858932
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Firm-specific assets, multinationality, and financial performance : a meta-analytic review and theoretical integration
Kirca, Ahmet H.; Hult, G. Tomas M.; Roth, Kendall; … - In: Academy of Management journal : AMJ 54 (2011) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10008988910
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The retailing literature as a basis for franchising research : using intellectual structure to advance theory
Chabowski, Brian R.; Hult, G. Tomas M.; Mena, Jeannette A. - In: Journal of retailing 87 (2011) 3, pp. 269-284
Persistent link: https://www.econbiz.de/10009380018
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A tribute to forty years of top-level marketing research
Hult, G. Tomas M.; Ferrell, Odies C. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10009507946
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Special issue: 40th anniversary issue
Hult, G. Tomas M. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009507950
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A multilevel examination of the drivers of firm multinationality : a meta-analysis
Kirca, Ahmet H.; Hult, G. Tomas M.; Deligonul, Seyda; … - In: Journal of management : JOM 38 (2012) 2, pp. 502-530
Persistent link: https://www.econbiz.de/10009509691
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Intra-organizational factors and market orientation : effects of national culture
Kirca, Ahmet H.; Hult, G. Tomas M. - In: International marketing review 26 (2009) 6, pp. 633-650
Persistent link: https://www.econbiz.de/10009523945