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Exploring the market to establish an advanced surgical community eye hospital
Sood, Ishaana; Sabherwal, Shalinder; DasGupta, Shantanu; … - In: International journal of market research 63 (2021) 1, pp. 106-120
Persistent link: https://www.econbiz.de/10012426484
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Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
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Positioning Thai Brands in Developed Country Markets : Consumer Research from Finland
Speece, Mark - 2015
Country-of-origin (COO) perceptions are an important issue as NIC/LDC products penetrate markets in developing countries. Brand managers may face unwillingness to buy their products if their home country has strong negative perceptions. Six consumer surveys from Finland show that Thai products...
Persistent link: https://www.econbiz.de/10013022752
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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With the best of intentions : a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour
Grimmer, Martin; Miles, Morgan P. - In: International journal of consumer studies 41 (2017) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011685468
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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Researching the GAP between foodstuffs attractiveness and real nutritional profile : prerequisite for strengthening nutrition education and consumer rights protection
Onete, Bogdan Cristian; Voinea, Lelia; Filip, Alina; … - In: Amfiteatru economic : an economic and business research … 16 (2014) 36, pp. 470-482
Persistent link: https://www.econbiz.de/10010394076
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Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
Marcu, Nicu; Meghişan, Georgeta-Mădălina - In: Amfiteatru economic : an economic and business research … 15 (2013) 34, pp. 358-368
Persistent link: https://www.econbiz.de/10010343774
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Analysis of the model of consumer behavior in the healthy products segment as a perspective for the inclusive marketing development
Letunovska, Nataliia; Yashkina, Oksana; Saher, Liudmyla; … - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 20-35
Persistent link: https://www.econbiz.de/10013162730
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Pushing the limits of increased casino advantage on slots : an examination of performance effects and customer reactions
Lucas, Anthony F.; Spilde, Katherine - In: The Cornell hospitality quarterly 62 (2021) 2, pp. 248-260
Persistent link: https://www.econbiz.de/10012520150