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Re-imagining the country-of-origin effect : a promulgation approach
Andéhn, Mikael; L’espoir Decosta, Jean-Noel Patrick - In: Journal of Product & Brand Management 27 (2018) 7, pp. 884-896
Purpose: The country-of-origin effect (COO) has, as a research domain, suffered from several theoretical and methodological problems and tendencies including an incomplete conceptualization of its constituent components. The purpose of this study is to first problematize the concept in extant...
Persistent link: https://www.econbiz.de/10012076769
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From branded exports to traveler imports : building destination image on the factory floor in South Korea
Ryu, Jay Sang; L'Espoir Decosta, J.N. Partrick; … - In: Tourism management : research, policies, practice 52 (2016), pp. 298-309
Persistent link: https://www.econbiz.de/10011418428
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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The inhuman challenge : writing with dark desire
Hietanen, Joel; Andéhn, Mikael; Wickström, Alice - In: Organization : the interdisciplinary journal of … 27 (2020) 5, pp. 742-754
Persistent link: https://www.econbiz.de/10012287718
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Performing place promotion : on implaced identity in marketized geographies
Andéhn, Mikael; Hietanen, Joel; Lucarelli, Andrea - In: Marketing theory 20 (2020) 3, pp. 321-342
Persistent link: https://www.econbiz.de/10012271443
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Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.; Stafford, Marla Royne; Andéhn, … - In: Journal of advertising research 60 (2020) 3, pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
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The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael; L'Espoir Decosta, J. N. Patrick - In: International marketing review 33 (2016) 6, pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
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Against the implicit politics of service-dominant logic
Hietanen, Joel; Andéhn, Mikael; Bradshaw, Alan - In: Marketing theory 18 (2018) 1, pp. 101-119
Persistent link: https://www.econbiz.de/10011825667
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More than meets the eye : videography and production of desire in semiocapitalism
Hietanen, Joel; Andéhn, Mikael - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 539-556
Persistent link: https://www.econbiz.de/10011934560