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Country image management : Brand Spain in the United States (U.S.)
Kilduff, Kerry; Núñez-Tabales, Julia M. - In: Regional and sectoral economic studies : RSES 14 (2014) 2, pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
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Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman; Li, Huaibin - In: The journal of product & brand management 24 (2015) 4, pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
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The influence of Turkey's country image on the willingness to buying of Turkish branded products
Yeniceri, Tulay - In: Global review of business and economic research 9 (2013) 2, pp. 145-163
Persistent link: https://www.econbiz.de/10010389097
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Economic diplomacy : what might best serve a developing country?
Rana, Kishan S. - In: International journal of diplomacy and economy 1 (2013) 3/4, pp. 232-247
Persistent link: https://www.econbiz.de/10010394719
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Internationalization of culture and soft power
Rabêlo Neto, Alexandre; Sousa-Filho, José Milton de; … - In: European business review 34 (2022) 1, pp. 103-126
Persistent link: https://www.econbiz.de/10013164651
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How are destination image and travel intention influenced by misleading media coverage? : consequences of COVID-19 outbreak in China
Yang, Shaohua; Salmi Mohd Isa; Thurasamy Ramayah - In: Vision : the journal of business perspective 26 (2022) 1, pp. 80-89
Persistent link: https://www.econbiz.de/10012822026
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Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang; Chan, Nga Cheng; Liu, Matthew Tingchi; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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Consumer ethnocentric behavior and food choices in developing countries : the case of Nigeria
Kilders, Valerie; Caputo, Vincenzina; Liverpool-Tasie, … - In: Food policy : economics planning and politics of food … 99 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012799531
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The effect of country image and company image on Brazilian consumers' attitudes and intention to purchase Korean electronics
Biff, Millena; Nam, Kyungdoo - In: Journal of international trade & commerce 15 (2019) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10012546734
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The effects of country-image and animosity on Asian consumers' responses to foreign brands
Park, Jeongsoo; Zourrig, Haithem; El Hedhli, Kamel - In: Review of marketing science 19 (2021) 1, pp. 121-138
Persistent link: https://www.econbiz.de/10012656912