Social identity, collective self esteem and country reputation : the case of Pakistan
Salman Yousaf and Huaibin Li
| Year of publication: |
2015
|
|---|---|
| Authors: | Yousaf, Salman ; Li, Huaibin |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 4, p. 399-411
|
| Subject: | Pakistan | Country image | SEM (Structural equation modeling) | Place branding | Internal branding | Collective self-esteem | Country reputation | Nation branding | Social identity | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology | Herkunftsbezeichnung | Designation of origin | Reputation | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Standortmarketing | Place marketing | Markenführung | Brand management | Sozialpsychologie | Social psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407201