"This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty...

Several researchers have said that the real solution to alleviating, or at least reducing, the level of poverty is not to view poor people only as customers, it is important also to view this sector as producers, or in other words integrate these people into the value chain of Multinational...