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the automobile industry in Thailand and how automobile companies pursue localization in response to these drivers. Design … automobile manufacturers to adopt localization strategies. Those are host country characteristics, industry characteristics … localization of their decision making, building and exploiting knowledge pool of local suppliers and distributors, increasing …
Persistent link: https://www.econbiz.de/10014932908
Purpose – This study aims to provide insights into glocalisation of international channels of distribution. The study also seeks to identify the key principles and patterns of glocalisation in general. Design/methodology/approach – The authors utilise the single case study approach to study...
Persistent link: https://www.econbiz.de/10014933238
standardization and localization. The authors describe the challenges faced by two retail giants, Walmart and Carrefour, as they … and localization and includes information provided by three of Walmart's and Carrefour's local Chinese suppliers.  …
Persistent link: https://www.econbiz.de/10014692692
research focus from what constitutes website localization into what dictates localization efforts' implementation. Surprising …
Persistent link: https://www.econbiz.de/10014692716
‐hired foreign managers. The striving for localization of staffing is more pronounced in German than Australian MNCs. German …. Practical implications – Localization of staff suggests the need for specific, culture‐sensitive approaches to personnel …
Persistent link: https://www.econbiz.de/10014693574
also that it can create product design and support a global localization service to the world. Practical implications – In … look beyond the systems of their collaborative working to consider the effect of supporting a localization service in their …
Persistent link: https://www.econbiz.de/10014713331
Purpose – This paper seeks to provide an overview of the concept of “localization” of human resources in Qatar …, the issue of “localization” is a pressing economic and social issue. Design/methodology/approach – This paper reviews the … national human resource situation in this atypical context, and seeks to determine the factors that impact on “localization” in …
Persistent link: https://www.econbiz.de/10014714798
attitudes regarding localization practices and firm behavior. The paper compares manager perceptions and understanding of their … firm's web localization practices to the actual localization on their firm's web sites. Design/methodology/approach – Two … phases of empirical research were completed: a survey of localization attitudes for 65 Fortune 500 managers and a content …
Persistent link: https://www.econbiz.de/10014766417
The paper discusses networking through brand affiliation/endorsement as an increasing mode of internationalisation. Brand affiliation or brand endorsement involves a form of franchising, whereby local services take on a global reach. Whereas conventional theories on the internationalisation...
Persistent link: https://www.econbiz.de/10014769619
In terms of logistics, manufacturers located in peripheral areas are generally considered to be at a disadvantage. Surveys of Scottish manufacturers suggest that any logistical disadvantage is likely to stem more from inadequacies in the quality of transport services than from higher movement...
Persistent link: https://www.econbiz.de/10014780753