Farache, Francisca; Perks, Keith J. - In: Corporate Communications: An International Journal 15 (2010) 3, pp. 235-248
) advertisements to legitimise their ethical positions and how CSR advertisements vary across countries. Design …/methodology/approach – The paper evaluates CSR advertisements from Chevron and Banco Real published in the news/business magazines (The …) Economist and Time in the UK as well as in Veja and Exame in Brazil, leaders in their categories. The advertisements were …