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executives from some of the country’s most successful suppliers. A number of success factors were evident, to varying degrees, in …
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that suppliers should focus strategy on all the decision‐criteria investigated in the study, rather than on the narrow base … UK market. Originality/value – This is the first study to empirically test the effect of suppliers‐performance criteria …
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1. The retail environment -- 2. Theories of retail change -- 3. Strategic retail marketing 1 : the strategic planning process -- 4. Strategic retail marketing 2 : market segmentation and the service marketing mix -- 5. Internationalisation of retailing -- 6. Electronic commerce and retailing --...
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