Principles of retailing

John Fernie, Suzanne Fernie, and Christopher Moore

1. The retail environment -- 2. Theories of retail change -- 3. Strategic retail marketing 1 : the strategic planning process -- 4. Strategic retail marketing 2 : market segmentation and the service marketing mix -- 5. Internationalisation of retailing -- 6. Electronic commerce and retailing -- 7. Product management -- 8. Offshore sourcing and corporate social responsibility (CSR) -- 9. Retail logistics -- 10. Adding value through customer service -- 11. Visual merchandising and retail selling -- 12. Retail security.

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Year of publication:	2015 ; Second edition.
Authors:	Fernie, John
Other Persons:	Fernie, Sue (contributor) ; Moore, Christopher (contributor)
Publisher:	London : Routledge,
Subject:	Einzelhandel \| Retail trade \| Handelsmanagement \| Retail management \| Großbritannien \| United Kingdom

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Extent:	1 online resource (xviii, 349 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-76243-2 ; 978-1-317-64827-7 ; 978-1-317-64828-4 ; 978-1-138-79194-7 ; 978-1-138-79195-4
Other identifiers:	10.4324/9781315762432 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013183380