This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home

This paper describes the lessons learnt by Tata Steel, one of India's largest and most respected companies, to foster innovation and corporate intrapreneurship, as part of its efforts to reinvent the company. The company has been able to leverage the creativity of its workforce and transform its...

The panorama of leaders, among other things gives a resounding message that we can win and do so using ethical means and more importantly share our wins and make everyone a winner in the global family. This indeed is a true culmination of the Vedic dictum. ‘Vasudhaiva Kutumbakam' (for those...

The case describes XGen Technologies (name disguised), an India-based IT Enabled Services (ITES) company having to grapple with the issues of linear growth. The company's headcount had touched a whopping 40,000 and managing such a large setup was becoming a severe challenge, putting immense...