Cowan, Christopher C.; Todorovic, Natasha - In: Strategy & Leadership 28 (2000) 1, pp. 4-12
Strategies often go awry because organizational leaders are not fully aware of the values held by its members. No matter how brilliant the analysis that underlies a strategy, it is the people ‐‐ from the board room to the factory floor ‐‐ who must understand and implement the strategy....