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How marketing research affects...
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New product development
17
Consumer behaviour
15
Produktentwicklung
14
Konsumentenverhalten
11
Innovation
10
Innovation management
9
Innovationsmanagement
9
USA
9
United States
9
Marketing management
7
Marketingmanagement
7
Arbeitsgruppe
5
Team
5
Theorie
5
Theory
5
Confidence
4
Information technology
4
Informationstechnik
4
Internet marketing
4
Mobile Business
4
Mobile business
4
Mobile communications
4
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4
Mobilkommunikation
4
Vertrauen
4
Branding
3
China
3
Estimation theory
3
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3
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3
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3
Online-Marketing
3
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3
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3
Wireless communications
3
Betriebliches Informationssystem
2
Big Data
2
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2
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research-article
5
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2
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English
61
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46
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Barczak, Gloria
61
Sultan, Fareena
52
Rohm, Andrew J.
15
Kahn, Kenneth B.
8
Gao, Tao
7
Urban, Glen L.
7
Pagani, Margherita
6
Griffin, Abbie
5
Lehmann, Donald R.
5
Durmuşoğlu, Serdar S.
4
Gao, Tao (Tony)
4
Hultink, Erik J.
4
Shankar, Venkatesh
4
Athanassiou, Nicholas
3
Bardhi, Fleura
3
Hofacker, Charles F.
3
Marion, Tucker J.
3
Vanhonacker, Wilfried R.
3
Wilemon, David
3
Winer, Russell S.
3
Bart, Yakov
2
Braun, Michael
2
Bstieler, Ludwig
2
Clark, Bruce H.
2
Ellen, Pam Scholder
2
Hauser, John R.
2
Hemmert, Martin
2
Huang, Suping
2
Hultink, Erikjan
2
Johnson, Devon S.
2
Kahn, Kennethb
2
Kawakami, Tomoko
2
Lassk, Felicia
2
Liberali, Guilherme
2
Malthouse, Edward Carl
2
Marion, Tucker
2
McDonough, Edward F.
2
Mcdonough, Edward F.
2
Moss, Roberta
2
Pilling, Bruce K.
2
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
13
The journal of product innovation management : an internat. publication of the Product Development & Management Association
7
MIT sloan management review
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Journal of Product Innovation Management
5
Journal of business research : JBR
5
Business horizons
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Consumer Marketing
4
Journal of Business Research
3
Research technology management
3
The journal of consumer marketing
3
Business Horizons
2
Creativity and innovation management
2
International journal of business innovation and research
2
Research and the development of pedagogical materials : working papers
2
The journal of business & industrial marketing
2
Thunderbird international business review
2
AMS review : official publication of the Academy of Marketing Science
1
British Journal of Management
1
EBL-Schweitzer
1
Ebrary online
1
Encyclopedia of technology and innovation management
1
European Journal of Innovation Management
1
How to guides
1
Industry and innovation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International management of research and development
1
Journal of Business & Economic Statistics
1
Journal of Business & Industrial Marketing
1
Journal of Economic Psychology
1
Journal of Services Marketing
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of retailing
1
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Source
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ECONIS (ZBW)
46
OLC EcoSci
38
Other ZBW resources
13
RePEc
8
USB Cologne (EcoSocSci)
2
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1
Antecedents and consequences of information technology usage in NPD : a comparison of Dutch and US companies
Barczak, Gloria
;
Hultink, Erik J.
;
Sultan, Fareena
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 620-631
Persistent link: https://www.econbiz.de/10003761050
Saved in:
2
Determinants of IT Usage and New Product Performance
Barczak, Gloria
;
Sultan, Fareena
;
Hultink, Erikjan
- In:
The journal of product innovation management : an …
24
(
2007
)
6
,
pp. 600-613
Persistent link: https://www.econbiz.de/10007861243
Saved in:
3
How marketing research affects cycle time: A case of the telecommunications industry
Barczak, Gloria
;
Sultan, Fareena
- In:
The journal of business & industrial marketing
16
(
2001
)
4
,
pp. 258-273
Persistent link: https://www.econbiz.de/10007041937
Saved in:
4
TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena
;
Barczak, Gloria
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
Saved in:
5
Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria
;
Sultan, Fareena
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
Saved in:
6
Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U.S. Companies
Barczak, Gloria
;
Hultink, Erikjan
;
Sultan, Fareena
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 620-631
Persistent link: https://www.econbiz.de/10008097819
Saved in:
7
Models of the adoption and diffusion of innovations : some investigations and extensions
Sultan, Fareena
-
1987
Persistent link: https://www.econbiz.de/10004149099
Saved in:
8
Innovation teams
Barczak, Gloria
- In:
Encyclopedia of technology and innovation management
,
(pp. 225-229)
.
2010
Persistent link: https://www.econbiz.de/10003945791
Saved in:
9
The future of NPD/Innovation research
Barczak, Gloria
- In:
The journal of product innovation management : an …
29
(
2012
)
3
,
pp. 355-357
Persistent link: https://www.econbiz.de/10009559997
Saved in:
10
Writing a review article : in this issue : from the editor
Barczak, Gloria
- In:
The journal of product innovation management : an …
34
(
2017
)
2
,
pp. 120-121
Persistent link: https://www.econbiz.de/10011684863
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