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The co-creation continuum : from tactical market research tool to strategic collaborative innovation method

Ind, Nicholas; Iglesias, Oriol; Markovic, Stefan - In: The journal of brand management : an international journal 24 (2017) 4, pp. 310-321

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Supporting replication research in management journals : qualitative analysis of editorials published between 1970 and 2015

Hensel, Przemysław G. - In: European management journal 37 (2019) 1, pp. 45-57

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Balancing the use of behavioural research and design science research to solve the relevance problem in marketing research

Halstrick, Benedikt - In: Journal of creating value 9 (2023) 2, pp. 210-226

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Are scientific practices improving in consumer research? : a glass half-full and half-empty

Pham, Michel T. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 375-382

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Ethics and international business research : considerations and best practices

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Navigating multiple approaches to qualitative research in HRD

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Research in e-service

de Ruyter, Dr. Ko (contributor) - 2002

With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact,it has been suggested that as e-commerce is gradually advancing into...