Walley, Keith; Custance, Paul; Orton, Gaynor; Parsons, … - In: Qualitative Market Research: An International Journal 12 (2009) 3, pp. 260-278
Purpose – The aim of this article is to consolidate the theory relating to longitudinal attitude surveys, and supplement it with knowledge gained from the execution of an annual attitude survey of consumers. Design/methodology/approach – First, the article presents a distillation of current...