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Web-based marketing - The coming revolution in marketing thought and strategy
Sharma, Arun; Sheth, Jagdish N. - In: Journal of business research : JBR 57 (2004) 7, pp. 696-702
Persistent link: https://www.econbiz.de/10006718544
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Salespeople's affect toward customers - Why should it be important for retailers?
Sharma, Arun; Levy, Michael - In: Journal of business research : JBR 56 (2003) 7, pp. 523-528
Persistent link: https://www.econbiz.de/10006720643
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The Internet and the price-value-loyalty chain
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Krishnan, R.; … - In: Journal of business research : JBR 56 (2003) 5, pp. 391-398
Persistent link: https://www.econbiz.de/10006721155
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Consumer decision-making, salespeople's adaptive selling and retail performance
Sharma, Arun - In: Journal of business research : JBR 54 (2001) 2, pp. 125-130
Persistent link: https://www.econbiz.de/10006724919
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Adaptive Selling: The Role of Gender, Age, Sales Experience, and Education
Levy, Michael; Sharma, Arun - In: Journal of business research : JBR 31 (1994) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10006744769
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Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size
Grewal, Dhruv; Marmorstein, Howard; Sharma, Arun - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 148-155
Persistent link: https://www.econbiz.de/10006678558
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Collaborative buyer–supplier relationships and downstream information in marketing channels
Sharma, Arun; Iyer, Gopalkrishnan R.; Mehrotra, Anuj; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 221-229
Persistent link: https://www.econbiz.de/10008378478
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Understanding Retail Managers’ Role in the Sales of Products and Services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10008259749
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A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun; Iyer, Gopalkrishnan R.; Raajpoot, Nusser A. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10008262369
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10008332359