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Finding new paths to growth by managing brand portfolios well

Wise, Richard; Pierce, Andrew - In: Journal of business strategy 26 (2005) 4, pp. 10-11

Persistent link: https://www.econbiz.de/10006811783

Portfolio power: harnessing a group of brands to drive profitable growth

Pierce, Andrew; Moukanas, Hanna - In: Planning review : a publ. of The Planning Forum, The … 30 (2002) 5, pp. 15-21

Persistent link: https://www.econbiz.de/10006615704

Brands You Can Count on - Hard metrics can clarify the "fuzzy" value of a brand.

Pierce, Andrew; Moukanas, Hanna; Wise, Rick - In: Marketing management : a quarterly business management … 11 (2002) 4, pp. 22-27

Persistent link: https://www.econbiz.de/10007235216

FEATURES - Customer Knowledge and Business Strategy - The mastery of pattern thinking can lead to dramatic improvements

Almquist, Eric; Pierce, Andrew - In: Marketing research : a magazine of management and … 12 (2000) 1, pp. 9-16

Persistent link: https://www.econbiz.de/10007118187

Mix Master - Tie marketing's performance to business impact and measures.

Pierce, Andrew - In: Marketing management : a quarterly business management … 17 (2008) 3, pp. 36-40

Persistent link: https://www.econbiz.de/10008061650

Portfolio power: harnessing a group of brands to drive profitable growth

Pierce, Andrew; Moukanas, Hanna - In: Strategy & Leadership 30 (2002) 5, pp. 15-21

Brand portfolio management is not just a marketing issue, in which a sub‐optimal portfolio dilutes marketing messages and confuses customers. It also directly affects corporate profitability. Ill‐defined and overlapping brands in a portfolio lead to erosion in price premiums, weaker...

Persistent link: https://www.econbiz.de/10015016394

Debunking the securitisation myth : understanding why the 2007 credit crunch happened

Wise, Richard - In: Journal of risk management in financial institutions 1 (2007/08) 3, pp. 240-245

Persistent link: https://www.econbiz.de/10003741746

An arbitrage-based risk diagnostic of the cross-currency basis swap

Wise, Richard - In: Journal of risk management in financial institutions 2 (2008/09) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10003790616

Ergodic failure : the key vulnerability in derivatives modelling

Wise, Richard - In: Journal of risk management in financial institutions 2 (2008/09) 4, pp. 336-339

Persistent link: https://www.econbiz.de/10003907734

Risk distortions created by liquidity glut : watchpoint for structured note backers

Wise, Richard - In: Journal of risk management in financial institutions 1 (2007/08) 1, pp. 12-16

Persistent link: https://www.econbiz.de/10003696360