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This paper identifies implementation difficulties associated with multichannel marketing as perceived by senior marketers. While, multichannel marketing is being increasingly used because of its revenue enhancing and cost reduction opportunities, it appears more difficult to implement than...
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The aim of this study was to explore the utility of strategic implementation theory as a guide for dealing with issues marketers face when implementing multichannel marketing. Although marketers attempt to harness the potential of emerging marketing channels, implementation is proving difficult....
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A growing body of literature supports stigma and discrimination as fundamental causes of health disparities. Stigma and …. Transgender stigma and discrimination experienced in health care influence transgender people's health care access and utilization …. Thus, understanding how stigma and discrimination manifest and function in health care encounters is critical to addressing …
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