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Moving Milan towards Expo 2015: designing culture into a city brand

De Carlo, Manuela; Canali, Silvia; Pritchard, Annette; … - In: Journal of Place Management and Development 2 (2009) 1, pp. 8-22

Purpose – To create a competitive edge in today's tourism marketplace, cities seek to differentiate themselves and … fashion or culture and heritage and the implications of this positioning for Milan's re‐branding in preparation for Expo 2015 …, Milan's heritage product, current brand personality and the brand fingerprint. Findings – Business tourism is central to …

Persistent link: https://www.econbiz.de/10014899147

Producing and consuming the painter Raphael's birthplace

Giovanardi, Massimo - In: Journal of Place Management and Development 4 (2011) 1, pp. 53-66

of Urbino's cultural and heritage resources. Research limitations/implications – Quantitative research is recommended to …

Persistent link: https://www.econbiz.de/10014899181

The importance of historical Tang dynasty for place branding the contemporary city Xi'an

Harry Rothschild, Norman; Alon, Ilan; Fetscherin, Marc - In: Journal of Management History 18 (2012) 1, pp. 96-104

Purpose – The purpose of this paper is to discuss the opportunity of utilizing Tang dynasty history, heritage … conceptual framework for place branding cities consisting of two main dimensions. The first describes the continuum of functional … city is still searching for an image. Xi'an's glorious heritage attracts considerable tourism, but has not yet drawn …

Persistent link: https://www.econbiz.de/10014884897

"Staging the past, enacting the present" : experiential marketing in the performing arts and heritage sectors

Conway, Tony; Leighton, Debra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 35-51

Persistent link: https://www.econbiz.de/10009573185

Keeping your audience : presenting a visitor engagement scale

Taheri, Babak; Jafari, Aliakbar; O'Gorman, Kevin - In: Tourism management : research, policies, practice 42 (2014), pp. 321-329

Persistent link: https://www.econbiz.de/10010355112

Corporate heritage in CSR communication : a means to responsible brand image?

Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382

Persistent link: https://www.econbiz.de/10010358531

Corporate heritage brands : mead's theory of the past

Hudson, Bradford T.; Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 347-361

Persistent link: https://www.econbiz.de/10010358538

Assessing the experiential value of heritage assets : a case study of a Chinese heritage precinct, Bendigo, Australia

Laing, Jennifer; Wheeler, Fiona; Reeves, Keir; Frost, … - In: Tourism management : research, policies, practice 40 (2014), pp. 180-192

Persistent link: https://www.econbiz.de/10010227018

A cross-cultural comparison of world heritage site image : the case of hue

Cheng, Mingming; Wong, IpKin Anthony; Liu, Matthew Tingchi - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 6, pp. 707-712

Persistent link: https://www.econbiz.de/10010246911

The moral obligation to preserve heritage through sport and recreation facilities

Pfleegor, Adam G.; Seifried, Chad S.; Soebbing, Brian P. - In: Sport management review 16 (2013) 3, pp. 378-387

Persistent link: https://www.econbiz.de/10009787455