De Carlo, Manuela; Canali, Silvia; Pritchard, Annette; … - In: Journal of Place Management and Development 2 (2009) 1, pp. 8-22
Purpose – To create a competitive edge in today's tourism marketplace, cities seek to differentiate themselves and … fashion or culture and heritage and the implications of this positioning for Milan's re‐branding in preparation for Expo 2015 …, Milan's heritage product, current brand personality and the brand fingerprint. Findings – Business tourism is central to …