Purpose – This paper seeks to examine the possibility that antitrust enforcement will strengthen in the USA. The study sets out to assess whether the merger of two large rivals into one even larger firm is likelier to prompt government challenge than has been true in the recent past....

Purpose – The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number of fans, customer comments, and accuracy of information provided. Design/methodology/approach – This...

This study addresses a problem commonly encountered by marketers who attempt to assess the impact of their sales promotions—namely, the lack of data on competitive marketing activity. In most industries, competing firms may have competitive sales data from syndicated services or trade...

"When B2B technology ventures do not live up to expectations, it is due to the fact that they are losers in the start-up game of survivor called the Gorilla Game. In this contest, early-stage companies compete to become the undisputed marker leader - better known as the Marketplace Gorilla. In...

This study addresses a problem commonly encountered by marketers who attempt to assess the impact of their sales promotions: the lack of data on competitive marketing activity. In most industries, competing firms may have competitive sales data from syndicated services or trade organizations,...