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The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students
Brimah, Bolatito Amudat; Olanipekun, Wahid Damilola; … - In: SocioEconomic challenges : SEC 4 (2020) 3, pp. 104-112
Persistent link: https://www.econbiz.de/10012295317
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Industrial growth and consumer goods inflation in Mexico : an econometric analysis
Cuevas Ahumada, Víctor Manuel; Calderón Villarreal, … - In: CEPAL review (2019) 129, pp. 175-196
Persistent link: https://www.econbiz.de/10012295606
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International trade and retail market performance and structure : theory and empirical evidence
Meinen, Philipp; Raff, Horst - 2018
Based on a theoretical model featuring heterogeneous retailers that may source globally and operate as chains, we derive a number of hypotheses that link trade integration to retail firm performance and to the structure of retail markets. We empirically test these predictions using Danish...
Persistent link: https://www.econbiz.de/10011865020
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"In the best position to reap mutually beneficial results" : sole-agency agreements and the distribution of consumer durables in inter-war Britain
Wong, Nicholas D.; Popp, Andrew - In: Business history 60 (2018) 6, pp. 884-907
Persistent link: https://www.econbiz.de/10011932139
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Do Hallyu (Korean wave) exports promote Korea's consumer goods exports?
Huh, Chan-guk; Wu, Jie - In: Emerging markets finance & trade : a journal of the … 53 (2017) 6, pp. 1388-1404
Persistent link: https://www.econbiz.de/10011764973
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Customer relationship management : websites analysis of the top ten consumer goods companies
Rîpa, Alexandru Ioan; Nicolescu, Luminița - In: Management dynamics in the knowledge economy 11 (2023) 4/42, pp. 352-371
Persistent link: https://www.econbiz.de/10014448679
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The Price distribution of consumer goods in retail markets
Kaldasch, Joachim - In: International journal of economics and financial issues … 13 (2023) 5, pp. 52-58
Persistent link: https://www.econbiz.de/10014417893
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Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.; Cayla, Julien - In: Organization studies : an international … 36 (2015) 10, pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
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Consumers' collective action in market system dynamics : a case of beer
Kjeldgaard, Dannie; Askegaard, Søren; Rasmussen, … - In: Marketing theory 17 (2017) 1, pp. 51-70
Persistent link: https://www.econbiz.de/10011675836
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Upgrading opportunities in agricultural value chains : lessons from the analysis of the consumption of processed pineapple products in southern Benin
Aoudji, Augustin K. N.; Avocevou-Ayisso, Carolle; … - In: African journal of science, technology, innovation & … 9 (2017) 6, pp. 729-737
Persistent link: https://www.econbiz.de/10012009292