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Purpose – The purpose of this paper is to examine affect of consumer susceptibility to interpersonal influence (CSII) and demographics on ecologically conscious consumer behaviour (ECCB). Design/methodology/approach – Data were collected through mall intercept technique in six cities across...
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through direct and indirect contact. Hence, various socialization agents that influence teenagers' purchase behavior have been … teenagers in an African context is influenced by television celebrities and entertainers as socialization agents.  …
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This paper presents a survey of the theoretical and empirical literature on cultural transmission and socialization. It …
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