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Purpose – Although consumption of organic food (OF) shows promising trends in Canada, there is no clear understanding … consumers' trust orientations with regards to OF. Design/methodology/approach – In‐depth interviews are conducted and data … a defined purchase scheme in terms of retail stores selection and price, as well as values and trust orientations. They …
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The information asymmetries inherent in credence goods have typically led economists to conclude these markets require well-defined quality standards and third-party verification that producers are meeting those standards. Nonetheless, many producers of credence goods appear to be opting out of...
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the relationship between attitude, satisfaction, trust, purchase and word-of-mouth (WOM) intentions towards organic … products. The results of a survey administered a survey to a sample of 195 consumers show that trust is influenced by …
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