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The categorization of continuous attributes

Wang, Yusu - In: Journal of behavioral decision making 37 (2024) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10014536487

Ambiguity preference in waiting time : investigating the desirability effect and the interplay of temporal description, outcome category, and evaluation mode

Xu, Ping; Cheng, Jiuqing; Shang, Xianyue; Jin, Zhixian - In: Journal of behavioral decision making 37 (2024) 3, pp. 1-15

Persistent link: https://www.econbiz.de/10014536518

Rural marketing : growing the non-urban consumer

Velayudhan, Sanal Kumar - 2024

Rural marketing: opportunities and challenges -- Environment and profile of the rural market -- Rural consumer -- Researching rural markets -- Saga of rural market segmentation: segmentation, aggregation, and affordability -- Positioning for value -- Value creation through innovation and product...

Persistent link: https://www.econbiz.de/10014515450

The psychology of financial consumer behavior

Maison, Dominika - 2019

perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a … processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of …