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Gaining competitive advantage through customer value oriented management
Huber, Frank; Herrmann, Andreas; Morgan, Robert E. - In: Journal of Consumer Marketing 18 (2001) 1, pp. 41-53
’ perceptions in the activities of acquisition, consumption, and maintenance, as well as consumers’ expectation of value …
Persistent link: https://www.econbiz.de/10014848252
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A practical method for uncovering the direct and indirect relationships between human values and consumer purchases
Allen, Michael W. - In: Journal of Consumer Marketing 18 (2001) 2, pp. 102-120
strategies for which this method can yield useful information are: solidifying consumers’ current perceptions and evaluations of … the product; and changing consumer perceptions of the product. Implications for marketing professionals are discussed.  …
Persistent link: https://www.econbiz.de/10014848256
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The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita; Krystallis, Athanasios; … - In: The journal of consumer marketing 34 (2017) 3, pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
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Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech; Marciniak, Beata - In: Journal of internet commerce 22 (2023) 2, pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
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Attitude and behaviour of consumers towards organic food : an exploratory study in India
Mehra, Saloni; Ratna, P. A. - In: International journal of business excellence 7 (2014) 6, pp. 677-699
Persistent link: https://www.econbiz.de/10011297058
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Green marketing : how can a product's environmental footprint be effectively communicated to consumers?, a case study with Carlsberg beer
Iraldo, Fabio - In: Economics and policy of energy and the environment 60 (2018) 2, pp. 167-186
Persistent link: https://www.econbiz.de/10012649699
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Who cares about product sustainability information at the moment of purchase? : consumer evidence from three countries
Pekkanen, Tiia-Lotta; Pätäri, Satu; Albadera, Laura; … - In: Sustainable development 26 (2018) 3, pp. 229-242
Persistent link: https://www.econbiz.de/10011973697
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The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
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An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India
Kripesh, Ananth Srinivasan; Prabhu, H. Mahesh; Sriram, K. V. - In: International journal of business innovation and … 21 (2020) 4, pp. 509-522
Persistent link: https://www.econbiz.de/10012199554
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The roles of brand reputation, product information and discount rate in mobile advertisement
Shin, Hyun-Sin - In: Journal of international trade & commerce 12 (2016) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10011795383