The roles of brand reputation, product information and discount rate in mobile advertisement
Year of publication: |
February 2016
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Authors: | Shin, Hyun-Sin |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 12.2016, 1, p. 49-64
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Subject: | Brand Attitude | Brand Reputation | Discount | Product Attitude | Product Information | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Werbewirkung | Advertising effects | Reputation | Markenführung | Brand management | Markenartikel | Brand | Online-Marketing | Internet marketing |
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