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Factors influencing consumers' decision to purchase green products : the case of canned water as a green alternative to single-use plastic bottled water

Salhieh, Sa'Ed M. - In: International journal of green economics : IJGE 17 (2023) 3, pp. 191-209

Persistent link: https://www.econbiz.de/10015064516

When implicit promises override explicit promises

Steinhart, Yael - In: European Journal of Marketing 46 (2012) 11/12, pp. 1708-1725

Purpose – The current research aims to explore the differential effects of bundling products with guarantees (explicit promises of product performance) or with diagnostic kits (kits that allow the user to measure actual product performance) on pre‐purchase product evaluations. It is proposed...

Persistent link: https://www.econbiz.de/10014722875

Using means‐end structures for benefit segmentation

Botschen, Günther; Thelen, Eva M.; Pieters, Rik - In: European Journal of Marketing 33 (1999) 1/2, pp. 38-58

Although the basic idea of benefit segmentation lies in using causal, as opposed to descriptive, factors as segmentation criteria, most of the empirical studies do not differentiate between product attributes and the benefit sought by consumers. The objectives of this article are to clarify the...

Persistent link: https://www.econbiz.de/10014724783

The influence of customer perceptions on financial performance in financial services

Liang, Chiung‐Ju; Wang, Wen‐Hung; Dawes Farquhar, … - In: International Journal of Bank Marketing 27 (2009) 2, pp. 129-149

customer perceptions (product attributes, benefits, customer satisfaction, trust, commitment and customer behavioral loyalty … merchant banking services in Taiwan. Findings – SEM results indicate that: customer perceptions positively affect financial … research proposes an empirical model of the customer perceptions in the consumption of financial services that has a positive …

Persistent link: https://www.econbiz.de/10014759952

Apports de la méthode "Best Worst" à l'analyse interculturelle des critères de choix des consommateurs : cas de l'huile d'olive

Dekhili, S.; Cohen, E.; Sirieix, L. - Unité Mixte de Recherche Marchés, Organisations, … - 2010

One frequent objective of market research, and particularly in cross cultural contexts, consists in comparing those attributes that determine the choice of different sub groups of consumers. Practitioners may resort to different types of importance scales, or use ranking methods, or even pair...

Persistent link: https://www.econbiz.de/10008764769

Creating Diderot unities – quest for possible selves?

Davis, Teresa; Gregory, Gary - In: Journal of Consumer Marketing 20 (2003) 1, pp. 44-54

This paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse purchases” as key departure products. A study, using exploratory in‐depth interviews, is reported. Common themes...

Persistent link: https://www.econbiz.de/10014848313

Relationships between desired attributes, consequences and purchase frequency

Min, Soonhong; Overby, Jeffrey W.; Shin Im, Kun - In: Journal of Consumer Marketing 29 (2012) 6, pp. 423-435

Purpose – Employing means‐end theory, this paper seeks to examine the influence of specific types of product attributes upon desired consumption consequences and the mediating impact of desired consequences upon purchase frequency. Design/methodology/approach – The research employed...

Persistent link: https://www.econbiz.de/10014848985

The longitudinal effects of a two‐dimensional consumer animosity

Lee, Richard; Tae Lee, Kyung - In: Journal of Consumer Marketing 30 (2013) 3, pp. 273-282

Purpose – Consumer animosity is often used to explain consumers' boycott of products from a foreign country in a dispute. However, these studies are mainly cross‐sectional. The purpose of this paper is to investigate temporal changes in two distinct consumer‐animosity dimensions – i.e....

Persistent link: https://www.econbiz.de/10014849023

The influence of consumption situation and product involvement over consumers’ use of product attribute

Quester, Pascale G.; Smart, Justin - In: Journal of Consumer Marketing 15 (1998) 3, pp. 220-238

A conjoint analysis study of consumers’ choice of a popular product examined whether consumption situation and involvement influenced significantly the importance allocated by consumers to a number of key attributes determined by a sample of experts and product users. A large sample drawn from...

Persistent link: https://www.econbiz.de/10014849204

The Delphi Process: a strategic branding methodology

Chevron, Jacques R. - In: Journal of Consumer Marketing 15 (1998) 3, pp. 254-264

A brand exists through the values it reflects. These can be outlined in a brand character statement (BCS) to provide guidance to the brand’s speech. This article discusses the application of a tool from psychiatry for the development of a BCS. In addition, we present steps for implementing and...

Persistent link: https://www.econbiz.de/10014849206