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Emerging value propositions for m-commerce
Clarke, Irvine - In: Journal of business strategies 25 (2008) 2, pp. 41-57
Persistent link: https://www.econbiz.de/10003814242
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Emerging value propositions for m-commerce
Clarke, Irvine - In: Journal of business strategies 25 (2008) 2, pp. 41-57
Persistent link: https://www.econbiz.de/10009873861
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The effects of extreme response style on a Likert response format in cross-cultural research
Clarke, Irvine - In: Marketing and multicultural diversity, (pp. 73-92). 2006
Persistent link: https://www.econbiz.de/10003291591
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Student intercultural proficiency from study abroad programs
Clarke, Irvine; Flaherty, Theresa B.; Wright, Newell D.; … - In: Journal of marketing education : JME 31 (2009) 2, pp. 173-181
Persistent link: https://www.econbiz.de/10003869940
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RFID and consumer privacy
Clarke, Irvine; Flaherty, Theresa B. - In: Journal of internet commerce 7 (2008) 4, pp. 513-527
Persistent link: https://www.econbiz.de/10003800837
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Advances in electronic marketing
Clarke, Irvine (contributor);  … - 2005
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising" - Provided by publisher
Persistent link: https://www.econbiz.de/10002479796
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Marketing student perceptions of academic program quality and relationships to surface, deep, and strategic learning approaches
Faranda, William T.; Clarke, Theresa B.; Clarke, Irvine - In: Journal of marketing education : JME 43 (2021) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10012485740
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Social media strategies for the academic department : a three-phase framework
Clarke, Irvine; Flaherty, Theresa B. - In: Cutting-edge social media approaches to business …, (pp. 269-287). 2010
Persistent link: https://www.econbiz.de/10008810865
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Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda; Clarke, Theresa B.; Clarke, Irvine - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
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Teaching the Visual Learner: The Use of Visual Summaries in Marketing Education
Clarke, Irvine; Flaherty, Theresa B.; Yankey, Michael - In: Journal of marketing education : JME 28 (2006) 3, pp. 218-226
Persistent link: https://www.econbiz.de/10007376918