Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Amanda Zwerin, Theresa B. Clarke, and Irvine Clarke III
| Year of publication: |
2020
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|---|---|
| Authors: | Zwerin, Amanda ; Clarke, Theresa B. ; Clarke, Irvine |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 2, p. 163-185
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| Subject: | advertising awards | advertising competitions | Effie awards | IMC effectiveness | IMC touchpoints | promotional creativity | Werbung | Advertising | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Kreativität | Creativity | Verkaufsförderung | Sales promotion | Preisverleihung | Award | Marketing | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1699626 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179116