Shim, Soyeon; Gehrt, Kenneth; Lotz, Sherry - In: International Journal of Retail & Distribution Management 29 (2001) 6, pp. 298-314
Examines the Japanese fruit market, which, as a result of production and distribution factors, represents a viable target for fruit exporters around the world. The study provides guidance for fruit exporters by identifying three fruit‐specific segments based on fruit‐specific lifestyle...