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The rhetoric of the Norwegian government and health authorities during the COVID-19 pandemic

Isaksson, Maria; Solvoll, Mona - In: Journal of communication management 27 (2023) 3, pp. 381-397

Persistent link: https://www.econbiz.de/10014364055

Media unions' online resistance rhetoric : reproducing social movement genres of organizational communication

Salamon, Errol - In: Management communication quarterly : an international … 37 (2023) 2, pp. 368-395

Persistent link: https://www.econbiz.de/10014294083

Rhetoric and marketing intourism websites through visual figures

Zakharova, Ganna - In: Revista internacional de turismo, empresa y territorio … 7 (2023) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10014382625

Claim, Intent, and Persuasion : Organizational Legitimacy and the Rhetoric of Corporate Mission Statements

Mazza, Carmelo - 1999

Rhetoric of Corporate Mission Statements is to explore how organizations enact strategies to gain legitimacy. The book employs …

Persistent link: https://www.econbiz.de/10013521684

The Virtues of Green Marketing : A Constructive Take on Corporate Rhetoric

Bengtson, Erik; Mossberg, Oskar - 2023

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework … for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed … find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book. Erik Bengtson is a …

Persistent link: https://www.econbiz.de/10014306629

Word-of-Mouth Rhetorics in Social Media Talk

Toder Alon, Anat; Brunel, Frederic F.; Fournier, Susan - 2013

Although researchers and practitioners have access to a growing body of evidence on the effects of electronic word-of-mouth (eWOM) frequency and valence, a more detailed understanding of eWOM content is needed in order to better influence these social media-enabled conversations. Based on an...

Persistent link: https://www.econbiz.de/10014169919

Disinformation and echo chambers : how disinformation circulates on social media through identity-driven controversies

Diaz Ruiz, Carlos; Nilsson, Tomas - In: Journal of public policy & marketing 42 (2023) 1, pp. 18-35

Persistent link: https://www.econbiz.de/10014228886

Das Erfolgsgeheimnis von Steve Jobs: Corporate Speaking und die Bedeutung öffentlicher Auftritte von Führungskräften

Wuttke, Katharina - 2014 - 1. Aufl.

Persistent link: https://www.econbiz.de/10010248930

Responding to crisis : a rhetorical approach to crisis communication

Millar, Dan Pyle (contributor); … - 2004

Describing a rhetorical approach to crisis communication, this text reviews rhetorical perspective on organizational crisis, raising questions and provoking issues. It aims to add depth and a breadth of understanding to the analysis of the rhetorical implications of a crisis

Persistent link: https://www.econbiz.de/10012674870

The business case for corporate social responsibility : evolution, construction and manifestation in Europe

Breitbarth, Tim - 2011

Persistent link: https://www.econbiz.de/10008991011