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Examining the influence of organization : public relationships and organizational identification with a psychological group on institutional affiliation, behavioral intent, and eva...
Bruning, Stephen D.; Ledingham, John A. - In: Public relations as relationship management : a …, (pp. 130-143). 2015
Persistent link: https://www.econbiz.de/10011309091
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A framework linking organization-public relationships and organizational reputation in public relations management
Yang, Sung-Un; Cha, Heewon - In: Public relations as relationship management : a …, (pp. 114-129). 2015
Persistent link: https://www.econbiz.de/10011309093
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Revisiting organization-public relationship research for the past decade : theoretical concepts, measures, methodologies, and challenges
Huang, Yi-Hui Christine; Zhang, Yin - In: Public relations as relationship management : a …, (pp. 3-27). 2015
Persistent link: https://www.econbiz.de/10011309102
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CSR as organization-employee relationship management strategy : a case study of socially responsible information technology companies in India
Dhanesh, Ganga S. - In: Management communication quarterly : an international … 28 (2014) 1, pp. 130-149
Persistent link: https://www.econbiz.de/10010228758
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The role of public relations in foreign policy planning and execution
Pētersone, Baiba - In: Journal of communication management : an international … 17 (2013) 4, pp. 308-323
Persistent link: https://www.econbiz.de/10010231013
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Achieving offshore software development success : an empirical analysis of risk mitigation through relational norms
Mathew, Saji K.; Chen, Yuanyuan - In: The journal of strategic information systems : … 22 (2013) 4, pp. 298-314
Persistent link: https://www.econbiz.de/10010231804
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Identifying the critical success factors for relationship management in PPP projects
Zou, Weiwu; Kumaraswamy, Mohan; Chung, Jacky; Wong, James - In: International journal of project management : the … 32 (2014) 2, pp. 265-274
Persistent link: https://www.econbiz.de/10010245968
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Getting lapsed donors back : an empirical investigation of relationship management in the post-termination stage
Feng, Shanfei - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10010382658
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Enviroments factors influencing the management of key accounts in an Arab Middle Eastern context
AlHussan, Fawaz Baddar; Al-Husan, Faten Baddar; … - In: Industrial marketing management : the international … 43 (2014) 4, pp. 592-602
Persistent link: https://www.econbiz.de/10010386449
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Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr; Young, Louise - In: Industrial marketing management : the international … 43 (2014) 4, pp. 543-552
Persistent link: https://www.econbiz.de/10010386460