<p ><span style=""font-style:italic;"" >Business Essentials for Strategic Communicators</span> provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them

Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for...

Purpose: The purpose of this paper is to apply a third-person effects theory to the study of corporate social responsibility communications. Previous studies have asked what importance investors assign to the socially responsible activities of corporations. However, in the context of...