Mastering business for strategic communicators : insights and advice from the C-suite of leading brands
edited by Matthew W. Ragas, Ron Culp
| Year of publication: |
2018 ; First edition
|
|---|---|
| Other Persons: | Ragas, Matthew W. (ed.) ; Culp, Ron (ed.) |
| Publisher: |
Bingley : Emerald Publishing Limited |
| Subject: | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations |
| Extent: | 1 online resource (319 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78714-503-0 ; 978-1-78714-504-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012683616