Purpose – The purpose of this paper is to elaborate how source preference criteria are defined in the context of everyday projects that require the seeking of problem‐specific information. More specifically, to find out how information seekers explain their preference criteria by...

Purpose – The purpose of this study is to use multiple consumer research methods to examine perceptions of theme lines for media campaigns to promote awareness of Medicare information sources. Design/methodology/approach – Participants were senior Medicare beneficiaries, their informal...

Purpose – The purpose of this paper is to present a study that compares ownership and usage of new media among young “tween” consumers in Denmark and Hong Kong. Further, it shows the ways of finding new interesting web sites. Design/methodology/approach – In 2004‐2005 a survey was...

Purpose – The purpose of this article is to probe three explanations for the difficulty that cigarette smokers have in quitting: the addictive nature of the product; the failure to deliver messages with effective quit strategies; and the resistance to enacting smoking bans in bars and...

Purpose – The purpose of this paper is to provide a perspective on how new interactive media trends affect the creative process in agencies and engage consumers as co‐creators, based on recently published research and observation. Design/methodology/approach – Interviews, participant...

Purpose – The purpose of this paper is to test the consumer‐perceived value of non‐traditional media, and the moderating effects of brand reputation, appropriateness and expense. Design/methodology/approach – The approach takes the form of an experimental study of six (real) campaigns,...

Purpose – Parents' exposure to children's brands appears rather limited; while brands sell at Christmas, there are extraordinary purchases of low‐cost toys and stocking filler fun toys. Maybe, toy brand purchases satisfy the child's request, rather than parents' value or quality preferences....