Asadabadi, Mehdi Rajabi; Sharpe, Keiran - In: Journal of Business & Industrial Marketing 34 (2019) 4, pp. 792-800
Purpose: The purpose of this paper is to use game theory and ambiguity theory to show how “economically rational” vendors will behave in a procurement process that runs over more than one period. In light of that behavior, we have proposed “economically rational” counter-strategies on...