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Young Kazakhstan consumers: catch them if you can

Mouly Potluri, Rajasekhara; Pool, George R.; Madibaeva … - In: Young Consumers 11 (2010) 1, pp. 47-56

Purpose – The purpose of this paper is to examine and evaluate the spending patterns and buying behaviors of two different age groups of young Kazakhstan consumers. In addition, this research seeks to analyze the importance Kazakh parents give to their children's opinion on purchasing...

Persistent link: https://www.econbiz.de/10015044240

An ethnography of the transfer of food learning within the family

Ayadi, Kafia; Bree, Joël - In: Young Consumers 11 (2010) 1, pp. 67-76

Purpose – This paper aims to describe an ethnographic research study conducted within French families in order to examine the transfer of food learning between parents and children. Design/methodology/approach – An ethnographic study in the respondents' home was conducted. Semi‐directive...

Persistent link: https://www.econbiz.de/10015044242

How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Ogba, Ike‐Elechi; Johnson, Rebecca - In: Young Consumers 11 (2010) 1, pp. 77-89

Purpose – Health is becoming an increasingly important issue in the UK as well as the rest of Europe. Emphasis on the importance of healthy eating is ongoing for many reasons, including the growing concern about childhood obesity resulting in the ban of advertising of unhealthy foods to...

Persistent link: https://www.econbiz.de/10015044243

Shopping with mum – mother and daughter consumer socialization

Minahan, Stella; Huddleston, Patricia - In: Young Consumers 11 (2010) 3, pp. 170-177

investigate daughters' perceptions of shopping with their mothers. It seeks to provide insights into the significance of the … retail shopping experience for young women. Design/methodology/approach – This exploratory study is based on 30 online and … with and why and to recount some of their best and worst shopping experiences. The interviews were coded and analysed to …

Persistent link: https://www.econbiz.de/10015044251

Banking on the youth: the case for finer segmentation of the youth market

Foscht, Thomas; Maloles, Cesar; Schloffer, Judith; … - In: Young Consumers 11 (2010) 4, pp. 264-276

Purpose – The purpose of this paper is to examine the differences among the different subgroups of the youth market in the context of their financial interests and usage. The study examines what determined their choice of banks. It also looked at what factors influence their satisfaction,...

Persistent link: https://www.econbiz.de/10015044259

The influence of vicarious role models on purchase intentions of Botswana teenagers

Makgosa, Rina - In: Young Consumers 11 (2010) 4, pp. 307-319

Purpose – The purpose of this paper is to investigate how vicarious role models such as television celebrities and entertainers influence purchase intentions of teenagers in Botswana. Design/methodology/approach – A survey research design was used. Data were collected from a convenience...

Persistent link: https://www.econbiz.de/10015044262

Social interactions as support for learning about food: the case of the French school cafeteria

Damay, Coralie; Ezan, Pascale; Gollety, Mathilde; … - In: Young Consumers 12 (2011) 2, pp. 110-120

Purpose – Research on consumer socialisation emphasises the role played by different agents as well as the influence of the context in which socialisation takes place. As part of the fight against obesity, this study on the nutritional learning of children seeks to focus specifically on social...

Persistent link: https://www.econbiz.de/10015044273

An empirical investigation of fashion consciousness of young fashion consumers in Sri Lanka

Viranga Rathnayake, Chamil - In: Young Consumers 12 (2011) 2, pp. 121-132

Purpose – This study seeks to examine the fashion consciousness of young consumers in the Southern Province of Sri Lanka, and to explain the impact of gender and education on fashion consciousness of young fashion consumers. Design/methodology/approach – A survey design was used to collect...

Persistent link: https://www.econbiz.de/10015044274

Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth

Narang, Ritu - In: Young Consumers 12 (2011) 2, pp. 133-144

apparel shopping to be a recreational activity, whereas “Get Going Adopters” prefer to spend less time in stores; both these …Purpose – The current study aims to identify the role of psychographic characteristics in apparel store selection among … segments were driven by layout, ambience and the availability of the latest designs and styles in apparel store selection …

Persistent link: https://www.econbiz.de/10015044275

An empirical assessment of the relationship between character/ethics education and consumer behavior at the tweens segment: the case of Egypt

El‐Bassiouny, Noha; Taher, Ahmed; Abou‐Aish, Ehab - In: Young Consumers 12 (2011) 2, pp. 159-170

Purpose – The current study seeks to focus on highlighting the extent of changes in consumer behavior by character/ethics education. The research is designed as a pioneer empirical study, sampling Egypt as an example of a growing consumer market as well as an illustration of the relevance of...

Persistent link: https://www.econbiz.de/10015044277