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PIE : a holistic preference concept and measurement model

Kim, Hye-jin; Park, Young-hoon; Bradlow, Eric T.; Ding, Min - In: Journal of marketing research : JMR 51 (2014) 3, pp. 335-351

Persistent link: https://www.econbiz.de/10010380954

The influence of tax labeling and tax earmarking o the willingness to contribute : a conjoint analysis

Hundsdoerfer, Jochen; Sielaff, Christian; Blaufus, Kay; … - In: Schmalenbach business review : sbr 65 (2013) 4, pp. 359-377

Persistent link: https://www.econbiz.de/10010196960

An application of conjoint analysis to consumer preference for beverage products in Nigeria

Oyatoye, Emmanuel Olateju; Adebiyi, Sulaimon Olanrewaju; … - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 6, pp. 43-56

Persistent link: https://www.econbiz.de/10010342054

Consumers' shrimp purchasing preferences : an application of conjoint analysis

Wirth, Ferdinand F. - In: Journal of food products marketing 20 (2014) 2, pp. 182-195

Persistent link: https://www.econbiz.de/10010345579

Understanding the mind of the pet owner for veterinary services

Gabay, Gillie; Moskowitz, Howard R.; Rotondo, Kenneth J.; … - In: Services marketing quarterly 35 (2014) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10010346102

Developing different types of anticipated experience positioning for electric cars

Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235

Persistent link: https://www.econbiz.de/10010347464

A study of consumer preferences for e-retailer' attributes : an application of conjoint analysis

Peral Peral, Begoña; Rey, Joaquina Rodríguez-Bobada; … - In: The international journal of management science and … (2012) 3, pp. 38-62

The aim of this work is to determine and analyse consumer preferences regarding the profiles of an e-retailer's web page. Two types of products are examined, a pleasure trip and a laptop computer, to test whether there are differences in the individuals' preferences. There are two reasons for...

Persistent link: https://www.econbiz.de/10010350250

Consumer preferences for peach attributes : market segmentation analysis and implications for new marketing strategies

Campbell, Benjamin L.; Mhlanga, Saneliso; Lesschaeve, … - In: Agricultural and resource economics review : ARER 42 (2013) 3, pp. 518-541

Persistent link: https://www.econbiz.de/10010251330

It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay

Berger, Benedikt; Matt, Christian; Steininger, Dennis M.; … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 105-128

Persistent link: https://www.econbiz.de/10011435875

An analsis of consumer preferences and segmentation for mobile phone service providers in India : a multivariate approach

Mishra, Sita - In: International journal of business innovation and research 9 (2015) 4, pp. 437-454

Persistent link: https://www.econbiz.de/10011545411