Purpose – The purpose of this study is to provide detailed information about the shopping behaviors and brand … segments’ underlying clothing shopping orientations; to profile these consumers by demographics and brand/product preferences …; and to use apparel expenditures to further characterize the market segments. Design/methodology/approach – A survey of …

In the present study, the authors propose a segmentation schema based on patterns of e‐browsing and e‐purchasing. We …, advertising that accompanies regular television programming, television shopping channels, and print catalogs. Our findings …‐store shopping. Others like to browse various non‐store media and have extended their browsing to the Internet, yet maintain their …

Purpose – The purpose of this study is to identify key motivations for adolescents using and shopping on the internet … qualitative phase and the literature review. Findings – The research identifies five basic motivations and two shopping … motivations influencing adolescent online usage and shopping. Next, a cluster analysis is conducted using the motivations …

in this paper to segment the 50-65 years old market on a sample representative of French people. A typology based on …