A typology of personal factor attributes among shoppers
Year of publication: |
2014
|
---|---|
Authors: | Wong, Yue Teng ; Syuhaily Osman ; Said, Aini ; Paim, Laily |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 18.2014, 4, p. 394-412
|
Subject: | Personality | Segmentation | Typology | Shopping | Apparel | Repatronage | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Persönlichkeitspsychologie | Personality psychology |
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