Purpose – The purpose of this paper is to read a selection of Dixon's library collection in conjunction with his published work in an effort to make his book collection and research speak to contemporary scholars who should be exposed to Dixon's writings. Design/methodology/approach – The...

Chapter 1: S-D Logic as Persuasive Discourse -- Chapter 2: Rhetorical Analysis and Marketing Texts -- Chapter 3: Rhetoric and the Agonistic Moment of S-D Logic -- Chapter 4: The Rhetorical Evolution of S-D Logic -- Chapter 5: A Rhetorical Analysis of sdlogic.net -- Chapter 6: The Rhetoric of...