Reflections on sustainable enterprise : a macromarketing approach for macromarketing education
Year of publication: |
2012
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Authors: | Reppel, Alexander E. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 4, p. 397-403
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Subject: | macromarketing education | sustainability | critical marketing | Marketing | USA | United States | Marketingtheorie | Marketing theory |
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