Narrow search
Showing 1 - 10 of 188
Cover Image
The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations
Strebinger, Andreas; Treiblmaier, Horst - In: Schmalenbach business review : sbr 58 (2006) 1, pp. 81-113
Persistent link: https://www.econbiz.de/10003246611
Cover Image
Profiling early adopters of blockchain-based hotel booking applications : demographic, psychographic, and service-related factors
Strebinger, Andreas; Treiblmaier, Horst - In: Information technology & tourism 24 (2022) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10013164639
Cover Image
The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, it Structure and Their Interrelations
Strebinger, Andreas - 2018
Previous research on e-commerce has analysed its influence on organisational structure, brand management, and IT structure separately. Drawing on transaction cost theory we analyse the simultaneous impacts of business-to-consumer (B2C) e commerce on organisational structure, brand architecture,...
Persistent link: https://www.econbiz.de/10012746696
Cover Image
B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur - IT-Struktur, Markenarchitektur, E-Commerce
Treiblmaier, Horst; Strebinger, Andreas - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 48 (2006) 2, pp. 87-95
Persistent link: https://www.econbiz.de/10007258322
Cover Image
The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Stucture, and their Interrelations
Strebinger, Andreas; Treiblmaier, Horst - In: Schmalenbach Business Review (sbr) 58 (2006) 1, pp. 81-113
Previous research on e-commerce has analyzed its influence on organizational structure, brand management, and IT structure separately. Drawing on transaction cost theory, we analyze the simultaneous impacts of business-to-consumer (B2C) e-commerce on organizational structure, brand architecture,...
Persistent link: https://www.econbiz.de/10005736924
Cover Image
When old is gold
Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 54 (2008) 3, pp. 50-52
Persistent link: https://www.econbiz.de/10003756054
Cover Image
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas - 2009
Persistent link: https://www.econbiz.de/10003836368
Cover Image
Revolutionäre Neuprodukte : kalte Füße überall
Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 54 (2008) 4, pp. 58-60
Persistent link: https://www.econbiz.de/10003791675
Cover Image
Sind zwei Marken zwei Firmen? : Gedanken anhand der Krise der US-Automarken
Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 1, pp. 58-61
Persistent link: https://www.econbiz.de/10003819804
Cover Image
Garbage in - Garbage out? : Neues zur Skalennutzung in Interviews
Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 1, pp. 66-68
Persistent link: https://www.econbiz.de/10003819810