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Innovation ecosystems are formed by interconnected firms that coalesce in interdependent networks to jointly create value. Such ecosystems rely on the norm of reciprocity - the give-and-take ethos of sharing knowledge-based resources. It is well established that an ecosystem firm can increase...
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Purpose – This study compares the associations between Corporate Social Responsibility (CSR) and brand value in the financial services industry in East Asia and the USA. Design/methodology/approach – A sample of 84 major banks in East Asia (China, Hong Kong, Japan, South Korea and Taiwan)...
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