Williams, Jasmine E.M. - In: International Marketing Review 20 (2003) 1, pp. 44-66
This study focuses on the use of export marketing information in small and medium‐sized enterprises (SMEs), an area … that has previously attracted little academic research attention. It reports on the application of scales measuring … instrumental/conceptual and symbolic export information use, using a random sample of UK exporters, to SME exporters of engineering …