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The effectiveness of gamification in the online and offline qualitative marketing research

Ścibor-Rylski, Michał - In: Journal of marketing and consumer behaviour in emerging … (2021) 2/13, pp. 56-64

the effects of gamification have been tested in the offline environment. The COVID-19 pandemic changed the world of the …

Persistent link: https://www.econbiz.de/10013382440

Service experience gamified : a study on convergence of gamification and contemporary service experience

Panwar, Tapish; Khan, Kalim - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 415-436

Persistent link: https://www.econbiz.de/10014318236

Some factors hindering acceptance of three gamification solutions in motivation systems, in small and medium enterprises

Woźniak, Jacek - In: Management dynamics in the knowledge economy 5 (2017) 4, pp. 663-680

Gamification, understood as a use of chosen game mechanisms for motivating actors in non-game contexts, is increasingly …), where employees are not accustomed to formal procedures are a specific example, as gamification is based on formal … gamification. Two questionnaires (one on a sample of 100 employees of a discount store chain, and the second on 73 “typical” SME …

Persistent link: https://www.econbiz.de/10011802577

Keep customers coming back: Enhancing value and satisfaction in a mobile shopping application context

Fernandes, Naquita; Barfknecht, Catherine - In: Cogent Business & Management 7 (2020) 1, pp. 1-22

Mobile shopping applications have become a popular channel to reach the omnipresent consumer of today. However, the market space has become highly competitive and as a consequence, cultivating repurchase behavior has become pivotal to retain market share and boost sustainability. While the...

Persistent link: https://www.econbiz.de/10012657180

The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction: Survey of e-commerce customers in Indonesia

Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 613-622

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...

Persistent link: https://www.econbiz.de/10012703628

Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India

Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-17

In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...

Persistent link: https://www.econbiz.de/10014329637

The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: a study of consumers in Ho Chi Minh city

Vo, Tho Phuoc; Tran, Mai Dong; Ly, Thi Minh Chau - In: Cogent Business & Management 9 (2022) 1, pp. 1-23

This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles of perceived values, consisting of perceived hedonic...

Persistent link: https://www.econbiz.de/10014505528

How do customer anxiety levels impact relationship marketing in electronic commerce?

Khoa, Bui Thanh; Huynh, Tran Trong - In: Cogent Business & Management 9 (2022) 1, pp. 1-19

E-commerce is no longer a transaction in developed countries but has been popular worldwide. However, building long-term customer relationships is challenging for online businesses because of consumers' anxiety levels in the transaction process. This study aimed to expose the moderating effect...

Persistent link: https://www.econbiz.de/10014505723

Antecedents to purchase intention in virtual market space in India: an empirical investigation

Nayak, Smitha; Suhan, Mendon; Nayak, Raveendranath; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-15

This research attempts to integrate the Virtual Try-On technology, an application of image integrative technology, and the technology acceptance framework to examine the influence of interactivity and customer involvement on the online shopping experience. It attempts to empirically test the...

Persistent link: https://www.econbiz.de/10014505760

Value-based Customers Satisfaction and Continuance Intention for Mobile Financial Services: the roles of Utilitarian, Hedonic, and Personal Values

Omigie, N. O. - 2017

“M-PESA” mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It...

Persistent link: https://www.econbiz.de/10011732806