This is a review article on the effectiveness of cross‐cultural managements of multinational companies. Analysis is based on the relationships between national and corporate culture and these corporate cultures vary across nations and how multinational companies can adopt the national...

More than 2,000 Korean and US television commercials were analysed to determine how soon, how long and how many times the brand, company ame and product are presented. These variables represent important decisions that must be made by those who create television commercials. Significant...

Describes the practical problems that the director of human resources of the North American subsidiary of a French group encountered related to cultural misunderstandings and stereotyping. Specifically deals with the difficulties he experienced when organizing internal training programmes,...

Discusses the nature of business cultures between two European Union nations – Germany and the UK – and how these cultures affect their economic performance. Details the way takeover bids are conducted between the two countries and the ramifications for both management and employees of the...

This study contributes exploratory evidence on the relationships between corporate culture and company size, competitive environment and corporate performance in the U.S. and Taiwan. The findings indicate that environmental uncertainty – one aspect of industry dynamics – failed to uncover...